Although this was not a C3D project, it is a representation of what good branding can do.
Landor Associates was tasked with creating a brand for the Burj Dubai, what will be the tallest building in the world. One task was to create a brand that would help sell apartments for the Burj before the foundation was even poured. “In less than 24 hours, every apartment-to-be was spoken for, netting more than half a billion dollars. Even by the heady standards of the region, the branding of the Burj Dubai was off to an exceptional start.”
