We tweeted about this a while back on our twitter account, @c3design, but have been a little lapse getting it in to the blog.
New identity work for Bird Platform, a Dataflo product. Bird Platform is a cloud-based platform for managing similar tasks in a streamlined environment (convegence!).
The typeface used for Bird is rounded and graceful, symbolic of the natural grace of birds in flight. The type for platform is indicative of modern technology design. The curves, while a symbolic play on wings, have a deeper meaning in the grand scheme of things. On one hand, the six thicker lines merging into four thin lines is a representation of convergence. But they also are a play on getting more, from less – the four lines representing typical work, with the thicker six lines representing more output from efficiency.
Stay tuned for a new web site from Dataflo in the near future.
