Corporate 3 Design Blog | 402.398.3333 » Identity

Identity for Bird Platform

shawn — Sat, 24 Apr 2010 18:03:34 +0000

We tweeted about this a while back on our twitter account, @c3design, but have been a little lapse getting it in to the blog.

New identity work for Bird Platform, a Dataflo product. Bird Platform is a cloud-based platform for managing similar tasks in a streamlined environment (convegence!).

The typeface used for Bird is rounded and graceful, symbolic of the natural grace of birds in flight. The type for platform is indicative of modern technology design. The curves, while a symbolic play on wings, have a deeper meaning in the grand scheme of things. On one hand, the six thicker lines merging into four thin lines is a representation of convergence. But they also are a play on getting more, from less – the four lines representing typical work, with the thicker six lines representing more output from efficiency.

Stay tuned for a new web site from Dataflo in the near future.

Corporate 3 Design Rebrand Calvary Christian Church

travis — Wed, 13 May 2009 21:53:20 +0000

Calvary Christian Church, a progressive, non-denominational Christian Church located in Bellevue, Nebraska, approached C3D for a new look to their brand. Having no previous “logo” or true brand awareness to worry about losing, Corporate 3 was given a clean slate to work with. The main challenge lied in that to accompany the core CCC logo, there needed to be a cohesive look that could be carried throughout the 5 existing ministries within the Church, as well as be adaptive to future ministries. Along with the 5 ministries, almost all consisted of multiple programs within that either carried their own logo/identity, or needed a new logo to represent the programs. The result. C3D created a flexible brand mark and naming convention in which all 18 identities could play nicely together while maintaining the core branding of CCC and while allowing further expansion of new ministries and programs.

New Logo: Jensen Insurance

shawn — Mon, 19 Jan 2009 19:24:03 +0000

Corporate 3 Design was recently commissioned to develop a new identity for Jensen Insurance, an independent insurance agency that primarily provides life, homeowners and auto insurance coverage along with some commercial coverages. The goal was to create an ownable look that invokes a personal yet professional feeling.