In my last post, we learned that email is virtual real estate you own versus renting your social media channels from the social media companies. Now you’re ready to make email your favorite tool in your marketing tool box. But… how do you actually build your email list? Putting a sign up box on your …
You know that one trusty knife you use for everything when you’re cooking. There are other knives in the drawer, but you keep reaching for that old friend. You know it works, and what you can create with it. That’s how I feel about email in a marketing strategy. Sure, there are new platforms out …
Read moreEmail: The Old Faithful in a Powerful Marketing Strategy
If you have questions about your current messaging and marketing strategy in a COVID-19 world, we want to help. Schedule a Call We survived the 1990s dot com bubble and the 2008 housing crisis. We’re looking forward to seeing the other side of this. We want your business to be there too. No obligation. No sales …
Lots of communities, families, and individuals are hurting because of this extremely contagious virus. For the greater good, we’re social distancing and sheltering in place to slow the spread of COVID-19. The most important thing is to give our at risk population and medical teams a fighting chance. As our team was thinking about how …
It is Park-O-M-A. Pronounced [pahrk] – [oh] – [em] – [ey]. OMA: as in the airport code for the Omaha airport. You know like, LAX is the LA airport. So don’t let me catch you calling it Park Omaha. That’s something entirely different. Airports are an extension and representative of the city. It’s the tourist’s …
So you need a new website. If you’ve never been through the website process before, it can be overwhelming and full of questions. It’s a big investment of money, time and trust in who you hire to guide you through this process. Let me help clear some of the fog of the website process. Research It …
You know those ones using J.D. Power Awards to sell their cars? I’m baffled each time I see one of these ads. In my opinion, there are a lot of things that are “off” about these commercials. My initial reaction was to wonder who thought it was a good idea to use these awards and “real …
Knowing your audience, communicating clearly, and making the process easy will convince customers – or in this case me – to buy. The copy on Atlas Supply Co’s Instagram profile was almost all I needed to convince me to purchase this bag: “We support the freedom to work anywhere by providing the convenience of a …
Read moreHow the Right Copy Convinced Me to Buy a $300 Backpack
Even as I was working remotely this is what I carried from coffee shops, to apartment, to airport, to the Omaha office. My portable office is rarely not with me. Purse This Fossil bag was a birthday gift from my brother and sister-in-law. It’s a great travel bag as it can collapse in my carry-on …
Either way, podcasts and walking go hand-in-hand. I listen to podcasts to learn. Learning for my career – in my case marketing and storytelling – or learning about something entirely new, there are a lot of options out there for whatever you want to learn. Here are a few of my favorite Podcasts… 1. Building …