How the Right Copy Convinced Me to Buy a $300 Backpack

Knowing your audience, communicating clearly, and making the process easy will convince customers  – or in this case me – to buy. The copy on Atlas Supply Co’s Instagram profile was almost all I needed to convince me to purchase this bag: “We support the freedom to work anywhere by providing the convenience of a …

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How To Create Ads on Facebook

Facebook has created a network where people share their likes, dislikes, interests, photos and details about their lives. All of these details are perfect for creating an ad network where businesses can target the right audience to advertise their product to. If you’re looking to advertise your company or small business on Facebook, here are …

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Immersive Storytelling and Marketing

We search for that magic mix that will intrigue customers to purchase and, better yet, create repeat customers. In the last several months I’ve been researching story, more specifically immersive storytelling, and it’s potential use in business to create those loyal repeat customers. Story and immersive storytelling are most often associated in an entertainment context, …

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