Immersive Storytelling and Marketing

We search for that magic mix that will intrigue customers to purchase and, better yet, create repeat customers. In the last several months I’ve been researching story, more specifically immersive storytelling, and it’s potential use in business to create those loyal repeat customers. Story and immersive storytelling are most often associated in an entertainment context, …

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What We’re Listening To: Road Trip

I ended up flipping through the radio and listening to the Cars soundtrack a bunch of times. The movie Cars is one of the reasons I love road trips – I have yet to travel Route 66 though. I should have put a bit more time into planning my road trip playlist. If I had …

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