What We’re Listening To: TV/Movie Trailers

We’ve all had those moments in the car or at the store when you hear a new song for the first time and it immediately grabs your attention. Next, you rush home to relisten to the song over and over again because the thrill of discovery is just too exciting to ignore. Matt Noa, C3D …

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A Guide to Video Metrics on Social Media

Major platforms like Facebook and Twitter have recognized this and even made an active push to show video over other types of content to drive engagements and keep users onsite longer. Doesn’t this sound like the type of content you want to be sharing? Identifying a goal for your video content is step one. If …

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#ShotOniPhone: Ryder Cup 2016

C3D Vice President and Interactive Director, Shawn Hartley, is known for being one of the “early adopters” of new technology in our office. Whether it is a new application or the latest mobile device, Shawn loves to evaluate the usefulness of new technology as it is released. The best way to do that, is to …

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Typography in Movie Titles

When those two converge, you have the recipe for some truly memorable title sequences. Here are some opening title sequences that I think do a great job of blending typography, design, and film. Mothman Prophecies The type in this sequence is pretty clean. The typeface itself is fine, doesn’t get me too excited on its own, …

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What We’re Listening To: 80s Road Trip Tracks

As the popularity of disco waned, explosive genres like hair metal and new wave rock took hold of the airwaves across America. The music industry enjoyed an increase in both the accessibility of digital recording equipment and the use of electronic synthesizers. It didn’t take long for these non-traditional instruments to become more commonplace both onstage and …

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An Inside Look At Shawn’s Everyday Carry

MacBook 15″ Retina The workhorse of my daily work. The original 15″ retina (though, I’m due for an upgrade this year) with Thunderbolt dongles for an external hard drive and to drive an external 21″ display. Track pad and key command jedi, no need for those stinking external mice. iPhone 6 Not for the phone, …

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Local Search 101: NAP Consistency

Providing accurate citations for your business across the web on social media profiles, search engines, and local directory listings can guarantee NAP consistency, which is beneficial for both search engines and your customers. What Does NAP stand for? NAP Consistency? NAP stands for NAME, ADDRESS, and PHONE number. Your business’ NAP CONSISTENCY refers to the …

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How To: Get Your Website Back In Action

Maybe it has been a few months, maybe even a few years, since you pressed that button to make it real. Now you want to take that plunge and refresh it—either to change the look and feel, or overhaul the content. Maybe you’ve heard a bunch of the latest industry buzzwords like content marketing, marketing automation, online …

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Choosing Your Next Domain Name

The purchase of a good domain name should be factored into discussions of the overall branding process itself. Follow these simple steps for choosing an awesome domain name for your company or small business. 1. Do Your Research Before buying anything from a domain name service or web hosting company, research the domain name you’ve …

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