8 Ways to Improve Your Website’s Usability

Finding the information I needed Figuring out why they built their site the way the did With a little investigative work, I discovered the site was an off-the-shelf WordPress theme. Pretty easy to build and inexpensive. Perfect for a small business owner, right? Well, if their only goal is to have a website, then you …

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Google Pixel 2 Camera Review

Shortly following its release, Dxomark called the Pixel 2 camera the “top-performing mobile device camera we’ve tested.” This blog post is an attempt to casually investigate this claim. While not as popular as Apple’s flagship phone, the Android-powered Google Pixel 2 poses an attractive alternative for anyone that is due for an upgrade. Here’s what …

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How the Right Copy Convinced Me to Buy a $300 Backpack

Knowing your audience, communicating clearly, and making the process easy will convince customers  – or in this case me – to buy. The copy on Atlas Supply Co’s Instagram profile was almost all I needed to convince me to purchase this bag: “We support the freedom to work anywhere by providing the convenience of a …

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Getting Familiar with Public Relations

This is part 1/2 of our series Getting Familiar with Public Relations.  What is Public Relations anyway? The Public Relations Society of America defines public relations as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. In essence, the purpose of PR is the practice of building awareness of a …

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