This is an update of an article originally from April 28, 2016. As a graphic designer and Creative Director, I always found it fascinating how something as simple as a single color can communicate so much. Color is a form of non-verbal communication. Every color has meaning and feeling that it evokes. Whether consciously or …
I recently had an interesting (polite way to say horrible) experience on a local business’ website. It was to say the least, a bit frustrating. I wanted to press the magical ‘X’ so bad. But, my natural curiosity took over.
Did you know that Google is constantly reinventing search results to be more useful for users? The ultimate goal of Google Search is to decrease the time it takes you to find the information that you are looking for by gaining a deeper understanding of the intent of your query. In other words, Google wants …
Shortly following its release, Dxomark called the Pixel 2 camera the “top-performing mobile device camera we’ve tested.” This blog post is an attempt to casually investigate this claim. While not as popular as Apple’s flagship phone, the Android-powered Google Pixel 2 poses an attractive alternative for anyone that is due for an upgrade. Here’s what …
You know those ones using J.D. Power Awards to sell their cars? I’m baffled each time I see one of these ads. In my opinion, there are a lot of things that are “off” about these commercials. My initial reaction was to wonder who thought it was a good idea to use these awards and “real …
Knowing your audience, communicating clearly, and making the process easy will convince customers – or in this case me – to buy. The copy on Atlas Supply Co’s Instagram profile was almost all I needed to convince me to purchase this bag: “We support the freedom to work anywhere by providing the convenience of a …
Read moreHow the Right Copy Convinced Me to Buy a $300 Backpack
If you watch the news lately, you may have heard about the latest discovery related to the WPA2 protocol used in common Wi-Fi signals. According to Researcher Mathy Vanhoef, the flaw (cleverly referred to as KRACK Hack) allows attackers within range of a vulnerable device or access point to intercept passwords, e-mails, and other data presumed …
I went to research plane ticket fares on Kayak last week and the first thing I did was de-select United from my search query. I hate to admit it, but I did that because of a video I saw on social media. Believe it or not, social media can adversely affect how individuals perceive your products and …
I should preface my review by saying I’m a creative. I use my mobile devices to do more than just take selfies and surf Facebook. I’m a freelance photographer, videographer, and mobile audio producer. I’ve made over 500 beats with my iPhone, use voice memo to store song ideas and take notes, and sometimes use …
This is part 1/2 of our series Getting Familiar with Public Relations. What is Public Relations anyway? The Public Relations Society of America defines public relations as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. In essence, the purpose of PR is the practice of building awareness of a …