How Chevy Shouldn’t Talk to Consumers

You know those ones using J.D. Power Awards to sell their cars? I’m baffled each time I see one of these ads. In my opinion, there are a lot of things that are “off” about these commercials. My initial reaction was to wonder who thought it was a good idea to use these awards and “real …

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Important Security Flaw in Wi-Fi Exposed

If you watch the news lately, you may have heard about the latest discovery related to the WPA2 protocol used in common Wi-Fi signals. According to Researcher Mathy Vanhoef, the flaw (cleverly referred to as KRACK Hack) allows attackers within range of a vulnerable device or access point to intercept passwords, e-mails, and other data presumed …

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Words Matter

I went to research plane ticket fares on Kayak last week and the first thing I did was de-select United from my search query. I hate to admit it, but I did that because of a video I saw on social media. Believe it or not, social media can adversely affect how individuals perceive your products and …

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Getting Familiar with Public Relations

This is part 1/2 of our series Getting Familiar with Public Relations.  What is Public Relations anyway? The Public Relations Society of America defines public relations as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. In essence, the purpose of PR is the practice of building awareness of a …

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