A Guide to Video Metrics on Social Media

Major platforms like Facebook and Twitter have recognized this and even made an active push to show video over other types of content to drive engagements and keep users onsite longer. Doesn’t this sound like the type of content you want to be sharing? Identifying a goal for your video content is step one. If …

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Facebook Pages Design Update: August 2016

You are not alone. Facebook’s latest update to the desktop and mobile interface includes a face lift for brand pages that highlights a new navigational design, more prominent calls-to-action, fewer ads, and simpler profile and cover photos. New Left Tab Navigation Facebook’s former navigational design on brand pages was horizontally oriented across the base of …

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How To Create Ads on Facebook

Facebook has created a network where people share their likes, dislikes, interests, photos and details about their lives. All of these details are perfect for creating an ad network where businesses can target the right audience to advertise their product to. If you’re looking to advertise your company or small business on Facebook, here are …

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Social Media Marketing Resources for 2017

social media managers are constantly keeping track of platform updates and algorithm changes to deliver the best results. If you manage the social media channels for your company or small business, check out this list of social media marketing resources for 2017 to stay on top of the game. HootSuite For some of the most …

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Mastering Page Insights on Facebook

Believe it or not, there are companies that pay entire teams of social media specialists to answer these questions. However, seeking the answers to these questions doesn’t have to cost you a lot of time and money, or require a team of experienced specialists. Once you’ve identified your target audience, the analytics data from Facebook’s Page …

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