Increase your visibility in online search results to improve local sales, brand awareness, and the overall customer experience.
Basic Search Engine Optimization (SEO)
Most business owners do not realize how much control they have over the display of their website content in search results or how big of an impact some basic optimization can have on the click-through rates to their websites.
Our team of SEO specialists can help build a strong foundation for your website supported primarily by organic search traffic. After identifying the most important keywords for your industry, we then develop a plan of attack for targeting those keywords by optimizing the content on your current site.
We start with the diligence of basic on-page SEO, making sure all blog posts, product and service pages have unique titles, headers, and meta tags that are descriptive and keyword friendly. From there we can move onto more advanced tactics like link building, citation cleanup, pay-per click advertising, and technical SEO.
Local SEO & Reputation Management
Did you know that consistency of your business information on the web can cause confusion for both searchers and search engines?
Simply put, bad data can destroy the customer search experience. Our team of SEO specialists can evaluate your business NAP consistency (Name, Address, Phone + Website) and determine the accuracy of your business information across the web.
From there, we will update and populate accurate citations to the directory sites that act as the primary sources of data for major search engines. We begin with Google My Business, which provides one of the strongest local ranking signals, and then target other online directories based on their importance for your industry and region.
Additionally, we can take the cleanup of your location data a step further to eliminate any duplicates or legacy listings that may cause customer confusion.
Technical Search Engine Optimization
Technical search engine optimization tactics can help improve your site’s security and content organization while allowing you to gain an edge over your toughest competitors in organic search.
Google uses many ranking signals from your site to determine its place in search results. Our team of SEO specialists can optimize your site for the most technical ranking signals, including: page speed, duplicate content, backlinks, redirects or 404 pages, https/SSL encryption, Google Penguin/Panda recovery, and schema markup.
Once your site is fully optimized and driving a significant amount of organic traffic, consider increasing your chances of making conversions with the use of Google Adwords or pay-per-click advertising (PPC).
Google Adwords are ideal for running a highly targeted campaign for an upcoming event, new service line, or product launch. When used in combination with landing pages and lead generation techniques on your website, we can increase your volume of sales and conversions on the web.
Our team of SEO specialists are experts in keyword research and bidding for Google Adwords. We will identify the keywords that are most relevant to achieving your immediate business goals. With careful budgeting, we can help extend the life of your advertising dollars to deliver the best results possible without overspending.