Logo Design Basics

So you need a logo. You have your big idea, you have a name, you have a business plan, and you are ready to move forward with what will hopefully be your retirement plan. BUT, there’s a problem, you don’t have awareness. You don’t have a website for anyone to find information about you, and …

Read more

Words Matter

I went to research plane ticket fares on Kayak last week and the first thing I did was de-select United from my search query. I hate to admit it, but I did that because of a video I saw on social media. Believe it or not, social media can adversely affect how individuals perceive your products and …

Read more