At Corporate Three Design, we approach marketing businesses in 3 categories: Foundation Promotion Generation We’d like it to work in a linear path, but that’s rarely the case. If an organization has their overall business foundation in place, and they create a new product or division, they need to address the marketing foundation before promoting …
There are many reasons you may want to do a brand refresh. For instance, your business could be dealing with: Changes in how business is done (the arrival of the internet in every facet of daily life) Poor consumer perception Changes in your mission and values Core business offering has changed Perhaps, you started a …
Businesses are overwhelmed with too many marketing tactics. They lack a plan to follow. We provide digital marketing guidance and expertise, so businesses can have a clear marketing roadmap to find their way forward. Our marketing roadmap builds on 3 areas: Foundation Promotion Generation 1. Foundation There are three parts creating the foundation part of …
In one of our staff meetings, we started talking about our favorite brands, and we were reminded of why we started working in this business in the first place. So in no particular order, here is our staff’s favorite brands and why they inspire us.
So you need a logo. You have your big idea, you have a name, you have a business plan, and you are ready to move forward with what will hopefully be your retirement plan. BUT, there’s a problem, you don’t have awareness. You don’t have a website for anyone to find information about you, and …
Maybe you’re about to launch a new business. Maybe you’ve already launched and now you realize you have a load of marketing concerns you have to deal with all at once. Or perhaps you’re trying to decide if you need to pay your cousin or friend a little bit to come up with… something.
It is Park-O-M-A. Pronounced [pahrk] – [oh] – [em] – [ey]. OMA: as in the airport code for the Omaha airport. You know like, LAX is the LA airport. So don’t let me catch you calling it Park Omaha. That’s something entirely different. Airports are an extension and representative of the city. It’s the tourist’s …
Knowing your audience, communicating clearly, and making the process easy will convince customers – or in this case me – to buy. The copy on Atlas Supply Co’s Instagram profile was almost all I needed to convince me to purchase this bag: “We support the freedom to work anywhere by providing the convenience of a …
I went to research plane ticket fares on Kayak last week and the first thing I did was de-select United from my search query. I hate to admit it, but I did that because of a video I saw on social media. Believe it or not, social media can adversely affect how individuals perceive your products and …
This is part 4 of Tim’s series on branding, to read the other parts, click here. Business trips are fraught with stress and surprises. I use to do a lot of traveling, and the one thing that I could look forward to every trip was the Heavenly Bed at the Westin Hotels. No matter what, I …