Businesses are overwhelmed with too many marketing tactics. They lack a plan to follow. We provide digital marketing guidance and expertise, so businesses can have a clear marketing roadmap to find their way forward. Our marketing roadmap builds on 3 areas: Foundation Promotion Generation 1. Foundation There are three parts creating the foundation part of …
Local SEO is the process of optimizing your search engine ranking around your local geographic area. Even though the internet is global, local SEO is important.
Background Terms Before we get into the meat of the algorithm changes, here are a few terms you’ll need to know. YMYL (Your Money or Your Life) Pages Pages on a site that contrast benefits of a product/service/advice/etc that could have a negative impact on lifestyle or money. For instance, pages that offer information such …
Did you know that Google is constantly reinventing search results to be more useful for users? The ultimate goal of Google Search is to decrease the time it takes you to find the information that you are looking for by gaining a deeper understanding of the intent of your query. In other words, Google wants …
Generally speaking, any tactic that aims to grow this traffic by improving your website’s value or authority is considered search engine optimization (SEO). SEO can be performed a number of ways, but two of the most popular tactics for improving a site’s SEO include content marketing and link building. Content creation has recently become a …
This blog was post was originally designed to be a self-service blog post offering the same strategies we employ to remove duplicate business listings for our clients. We strive to keep it updated, but things continuously change with third-party websites including Facebook & Instagram. We have found that many of these tips continue to work …
If you haven’t heard, Google Maps underwent a major update in March 2017. Google Map Maker, the editing engine responsible for managing the rich display of location information on Google Maps, was shut down completely. For many SEO folks (and spammers) this was a tremendous blow to the traditional order of operations we had become …
an open-source set of web standards developed and promoted by Google. The idea behind AMP is to facilitate and encourage lightning fast load times for mobile sites. Have you ever clicked on a link on your phone, and it took so long to load you just hit ‘back’ and tried a different link? AMP is designed …
You’ve probably heard the terms RSS or RSS Feed or maybe you’ve seen the icon in use throughout the web. What is it? RSS stands for Rich Site Summary, although there is another common moniker Really Simple Syndication. In a nutshell RSS is structured data format based on XML. It displays information such as: A website’s …
Do you know how to edit your business information on Google Maps? It’s the year 2017, and if you didn’t know, the accuracy of location data has serious implications for your search engine optimization strategy, particularly on mobile devices. According to Google, localized searches are growing 50% faster than mobile searches overall—and we already know …