Local SEO and Why it is Important
Local SEO is the process of optimizing your search engine ranking around your local geographic area. Even though the internet is global, local SEO is important.
Search Engine Optimization
Major Google Algorithm Update
Background Terms Before we get into the meat of the algorithm changes, here are a few terms you’ll need to know. YMYL (Your Money or Your Life) Pages Pages on a site that contrast benefits of a product/service/advice/etc that could have a negative impact on lifestyle or money. For instance, pages that offer information such …
How and When To Use GMB Posts
Did you know that Google is constantly reinventing search results to be more useful for users? The ultimate goal of Google Search is to decrease the time it takes you to find the information that you are looking for by gaining a deeper understanding of the intent of your query. In other words, Google wants …
Making Sense of Your Organic Website Traffic for Free
The quality and quantity of your site’s organic traffic is a direct reflection of how well your content addresses the needs of searchers. Generally speaking, any tactic that aims to grow this traffic by improving your website’s value or authority is considered search engine optimization (SEO). SEO can be performed a number of ways, but …
Explore Omaha with Google Local Guides
If you haven’t heard, Google Maps underwent a major update in March 2017. Google Map Maker, the editing engine responsible for managing the rich display of location information on Google Maps, was shut down completely. For many SEO folks (and spammers) this was a tremendous blow to the traditional order of operations we had become …
Explain Like I’m Five: Google AMP
an open-source set of web standards developed and promoted by Google. The idea behind AMP is to facilitate and encourage lightning fast load times for mobile sites. Have you ever clicked on a link on your phone, and it took so long to load you just hit ‘back’ and tried a different link? AMP is designed …
Local Search 101: NAP Consistency
For small business owners, visibility in local search results can make or break success on the web. Providing accurate citations for your business across the web on social media profiles, search engines, and local directory listings can guarantee NAP consistency, which is beneficial for both search engines and your customers. What Does NAP stand for? …
Choosing Your Next Domain Name
Finding or buying a domain name is a critical part of establishing your brand’s online identity The purchase of a good domain name should be factored into discussions of the overall branding process itself. Follow these simple steps for choosing an awesome domain name for your company or small business. Do Your Research on Domain Names …
It’s Time to Invest: Mobile-Friendly Websites
Wikipedia describes comfort objects as “items used to provide psychological comfort, especially in unusual or unique situations.” Hmmm, sounds an awful lot like your cell phone, doesn’t it? Based solely on this definition, it is difficult to ignore the similarities between a child’s stuffed animal and the average adult’s mobile device. But unlike the use of …
Prioritizing Page Speed Optimization
Imagine arriving at a grocery store with your shopping list in hand. You haven’t even entered the store yet and you already know exactly what you want. However, for some reason the doors won’t open unless you agree to wait. Would you? Considering how essential food is for survival, I am guessing that some people …