Businesses are overwhelmed with too many marketing tactics. They lack a plan to follow. We provide digital marketing guidance and expertise, so businesses can have a clear marketing roadmap to find their way forward. Our marketing roadmap builds on 3 areas: Foundation Promotion Generation 1. Foundation There are three parts creating the foundation part of …
Adobe Photoshop can do more things than most people will ever use or know. We all want to work faster, and keyboard shortcuts offer an easy way to do that.
Kerning is the often neglected art form of adjusting the space between letters of a word to increase the content’s readability. Learn more about how it came to be, and how you can learn to master kerning.
This is an update of an article originally from April 28, 2016. As a graphic designer and Creative Director, I always found it fascinating how something as simple as a single color can communicate so much. Color is a form of non-verbal communication. Every color has meaning and feeling that it evokes. Whether consciously or …
Color can affect your mood, what you think of a new brand, and even influence your buying choices. Getting the color right in your designs is crucial if you want to convey the right message. As a designer, it is essential to know when to use RGB or CMYK. You want to make sure your document color mode is set correctly depending on your project or you could spend a lot of time fixing improper color values.
Maybe you’re about to launch a new business. Maybe you’ve already launched and now you realize you have a load of marketing concerns you have to deal with all at once. Or perhaps you’re trying to decide if you need to pay your cousin or friend a little bit to come up with… something.
I recently had an interesting (polite way to say horrible) experience on a local business’ website. It was to say the least, a bit frustrating. I wanted to press the magical ‘X’ so bad. But, my natural curiosity took over.
It is Park-O-M-A. Pronounced [pahrk] – [oh] – [em] – [ey]. OMA: as in the airport code for the Omaha airport. You know like, LAX is the LA airport. So don’t let me catch you calling it Park Omaha. That’s something entirely different. Airports are an extension and representative of the city. It’s the tourist’s …
This is part 4 of Tim’s series on branding, to read the other parts, click here. Business trips are fraught with stress and surprises. I use to do a lot of traveling, and the one thing that I could look forward to every trip was the Heavenly Bed at the Westin Hotels. No matter what, I …
You are looking at your website, the one that has not changed in the last 5 years. The look and feel has gone stale, it has reduced in traffic and, more importantly conversions, and when you pull it up on your phone, you are scrolling up, down, left and right, zooming in and zooming out. …