Finding the information I needed Figuring out why they built their site the way the did With a little investigative work, I discovered the site was an off-the-shelf WordPress theme. Pretty easy to build and inexpensive. Perfect for a small business owner, right? Well, if their only goal is to have a website, then you …
It is Park-O-M-A. Pronounced [pahrk] – [oh] – [em] – [ey]. OMA: as in the airport code for the Omaha airport. You know like, LAX is the LA airport. So don’t let me catch you calling it Park Omaha. That’s something entirely different. Airports are an extension and representative of the city. It’s the tourist’s …
Color Plays an Important Role in Everyday Life Color can affect your mood, what you think of a new brand, and even influence your buying choices. Getting the color right in your designs is crucial if you want to convey the right message. As a designer, it is essential to know when to use RGB …
This is part 4 of Tim’s series on branding, to read the other parts, click here. Business trips are fraught with stress and surprises. I use to do a lot of traveling, and the one thing that I could look forward to every trip was the Heavenly Bed at the Westin Hotels. No matter what, I …
You are looking at your website, the one that has not changed in the last 5 years. The look and feel has gone stale, it has reduced in traffic and, more importantly conversions, and when you pull it up on your phone, you are scrolling up, down, left and right, zooming in and zooming out. …
A well-designed business card makes the first “personal impression”. The same way a firm handshake and eye contact get a relationship started on the right track. Having finely crafted business cards can accomplish more than you think. It conveys your company’s brand image and communicates that you and your company pays attention to detail. A quality …
When those two converge, you have the recipe for some truly memorable title sequences. Here are some opening title sequences that I think do a great job of blending typography, design, and film. Mothman Prophecies The type in this sequence is pretty clean. The typeface itself is fine, doesn’t get me too excited on its own, …
This is part 2 of Tim’s series on branding. To read the other parts, click here. Brands are NOT your logo A friend asked me to create a logo for her. She had this very specific idea in mind and began to share her vision. I swear I drifted off for a moment after listening …
As a graphic designer and art director, I always found it really neat how something as simple as a single color can communicate so much. Whether consciously or subconsciously, colors have a great impact on your audience’s perception of a message or logo. Can’t decide which color is right for your brand? Use this quick …
It’s not just the look of websites that has changed, but also the tools we use to build/access them and the expectations users bring to the table when navigating them. Keeping up with technology and user expectations can be a full time job, but the benefits of providing your customers with a site that does …