Save Time With These Photoshop Shortcuts
Adobe Photoshop can do more things than most people will ever use or know. We all want to work faster, and keyboard shortcuts offer an easy way to do that.
Design
The Art of Kerning
Kerning is the often neglected art form of adjusting the space between letters of a word to increase the content’s readability. Learn more about how it came to be, and how you can learn to master kerning.
Understanding the Meaning of Colors
This is an update of an article originally from April 28, 2016. As a graphic designer and Creative Director, I always found it fascinating how something as simple as a single color can communicate so much. Color is a form of non-verbal communication. Every color has meaning and feeling that it evokes. Whether consciously or …
Graphic Design 101: CMYK or RGB Color
Color can affect your mood, what you think of a new brand, and even influence your buying choices. Getting the color right in your designs is crucial if you want to convey the right message. As a designer, it is essential to know when to use RGB or CMYK. You want to make sure your document color mode is set correctly depending on your project or you could spend a lot of time fixing improper color values.
Introducing our Small Business Marketing Basics Package
Maybe you’re about to launch a new business. Maybe you’ve already launched and now you realize you have a load of marketing concerns you have to deal with all at once. Or perhaps you’re trying to decide if you need to pay your cousin or friend a little bit to come up with… something.
8 Ways to Improve Your Website’s Usability
I recently had an interesting (polite way to say horrible) experience on a local business’ website. It was to say the least, a bit frustrating. I wanted to press the magical ‘X’ so bad. But, my natural curiosity took over.
ParkOMA: It’s More Than Parking
It is Park-O-M-A. Pronounced [pahrk] – [oh] – [em] – [ey]. OMA: as in the airport code for the Omaha airport. You know like, LAX is the LA airport. So don’t let me catch you calling it Park Omaha. That’s something entirely different. Airports are an extension and representative of the city. It’s the tourist’s …
Branding 101: Consistency Matters
This is part 4 of Tim’s series on branding, to read the other parts, click here. Business trips are fraught with stress and surprises. I use to do a lot of traveling, and the one thing that I could look forward to every trip was the Heavenly Bed at the Westin Hotels. No matter what, I …
Justifying The Value of Custom Web Design
You are looking at your website, the one that has not changed in the last 5 years. The look and feel has gone stale, it has reduced in traffic and, more importantly conversions, and when you pull it up on your phone, you are scrolling up, down, left and right, zooming in and zooming out. …
Why Business Cards Still Matter
In the digital age where company websites and social media profiles make the first “general impression”, the personal act of handing a potential client a business card is often overlooked. A well-designed business card makes the first “personal impression”. The same way a firm handshake and eye contact get a relationship started on the right …