Justifying The Value of Custom Web Design

You are looking at your website, the one that has not changed in the last 5 years.

The look and feel has gone stale, it has reduced in traffic and, more importantly conversions, and when you pull it up on your phone, you are scrolling up, down, left and right, zooming in and zooming out.

Evolving trends on the web means your site has a limited life. Businesses should evaluate their presence on the web every few years, at the least, to ensure they aren’t outdated or falling behind their competition in terms of site functionality, mobile-friendliness, delivery of information and impactful design.

A great time to tackle this task is when your company launches a new exciting product/service or undergoing something major like a rebrand.

If it’s time for your company to explore a new look, you need put serious thought into the redesign/development process. Many businesses going through this process tend to focus solely on what their site will look like from a front end perspective. While this is extremely important, you should also be focusing on what functionality your site will have on the back end. Meaning you, usually being the creator of the content that is being displayed, needs to make sure you are partnering with a designer/development firm that can construct a site that YOU will be able to maintain with minimal hand-holding.

While having a content partner within your design/development firm is a great idea, we believe the most relevant and meaningful content (i.e. news and blog posts) should be coming from the client themselves. Our job is to make sure we build the proper tools and have site functionality in place for you to do so.

As a business owner, you are always looking at ways to save money and make your business profitable.

When it comes to creating an online presence for your business, just like your marketing materials and office’s appearance, your website needs to project a professional image. The more professional looking your business appears, the more credible it looks.

There are many web services that make it seem like you can build virtually anything on the web with a “just a few clicks” of a button. “Easy”, “Instant”, “Do It Yourself”, “Free” are all terms that appeal to most people looking to create a new site. With many of them, you may be able to accomplish your objectives, but you still have to know HOW to implement and modify the tools to fit the look and feel of your brand.

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You may spend hours upon hours of time learning how to use these “simple” tools. And this is time that should be spent focusing on what you truly need to focus on, your business.

Out-Of-The-Box Themes Don’t Measure Up To Custom Design

There are many CMS (Content Management Systems) and web frameworks out there with themes developed to work as building blocks for simple websites. And while these themes may be a great starting point, or may sufficiently fulfill your needs right out of the gate, you can also run the risk of your site looking exactly like business down the street, or even your competitor, because they decided to use that same theme. This is especially true if you are building the website yourself with little-to-no experience in doing so.

This is why we recommend partnering with a design firm to help you in the process of your redesign.

An experienced design firm will help you:
  • Evaluate your current site to see what is and isn’t working.
  • Make recommendations and suggest improvements that could be made in the new site
  • Determine the proper platform your site should be built on based on your objectives
  • Design a site that aligns your company’s brand message

We almost alway suggest a custom design for anyone who comes to us for help. At the very least, modifying an existing theme to make it your own is always a better option.

We work with our clients to understand their company, product or service offerings, target market, and marketing goals and objectives. Once these items are established, we then create a unique website design that matches those needs and requirements while also measuring the effectiveness based on those goals.

Are you in need of a brand refresh or complete overhaul? Improve the quality and impact of your online marketing with the power of custom web design.