8 Ways to Improve Your Website’s Usability

Finding the information I needed Figuring out why they built their site the way the did With a little investigative work, I discovered the site was an off-the-shelf WordPress theme. Pretty easy to build and inexpensive. Perfect for a small business owner, right? Well, if their only goal is to have a website, then you …

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Making Sense of Your Organic Website Traffic for Free

Generally speaking, any tactic that aims to grow this traffic by improving your website’s value or authority is considered search engine optimization (SEO). SEO can be performed a number of ways, but two of the most popular tactics for improving a site’s SEO include content marketing and link building. Content creation has recently become a …

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What is RSS…And How Can You Use It?

You’ve probably heard the terms RSS or RSS Feed or maybe you’ve seen the icon in use throughout the web. What is it? RSS stands for Rich Site Summary, although there is another common moniker Really Simple Syndication. In a nutshell RSS is structured data format based on XML. It displays information such as: A website’s …

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Immersive Storytelling and Marketing

We search for that magic mix that will intrigue customers to purchase and, better yet, create repeat customers. In the last several months I’ve been researching story, more specifically immersive storytelling, and it’s potential use in business to create those loyal repeat customers. Story and immersive storytelling are most often associated in an entertainment context, …

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