In my last post, we learned that email is virtual real estate you own versus renting your social media channels from the social media companies. Now you’re ready to make email your favorite tool in your marketing tool box. But… how do you actually build your email list? Putting a sign up box on your …
Local SEO is the process of optimizing your search engine ranking around your local geographic area. This could be within a neighborhood, city, or region. Even though the internet is mostly ubiquitous around the world, local SEO is important.
You know that one trusty knife you use for everything when you’re cooking. There are other knives in the drawer, but you keep reaching for that old friend. You know it works, and what you can create with it. That’s how I feel about email in a marketing strategy. Sure, there are new platforms out …
Read moreEmail: The Old Faithful in a Powerful Marketing Strategy
I recently had an interesting (polite way to say horrible) experience on a local business’ website. It was to say the least, a bit frustrating. I wanted to press the magical ‘X’ so bad. But, my natural curiosity took over.
Inevitably, as you begin to publish more content, your writing style will become smoother with practice. But what about those early blog posts? They may still be published on your site, but long forgotten by search engines by not being long enough flip the parameter of a quality post, or simply by changes to the …
Generally speaking, any tactic that aims to grow this traffic by improving your website’s value or authority is considered search engine optimization (SEO). SEO can be performed a number of ways, but two of the most popular tactics for improving a site’s SEO include content marketing and link building. Content creation has recently become a …
Read moreMaking Sense of Your Organic Website Traffic for Free
You’ve probably heard the terms RSS or RSS Feed or maybe you’ve seen the icon in use throughout the web. What is it? RSS stands for Rich Site Summary, although there is another common moniker Really Simple Syndication. In a nutshell RSS is structured data format based on XML. It displays information such as: A website’s …
Google recently announced the Google Daydream, in many ways its spiritual successor to Google Cardboard. If you’re not familiar with either of these things, let me catch you up. Google Daydream is a pillowy, high-tech headset you strap to your face that pairs with your smartphone to create a lo-fi virtual reality experience. It’s not …
Major platforms like Facebook and Twitter have recognized this and even made an active push to show video over other types of content to drive engagements and keep users onsite longer. Doesn’t this sound like the type of content you want to be sharing? Identifying a goal for your video content is step one. If …
We can try and explain the benefits that fresh content provides through the lense of SEO or brand awareness, but if a client hasn’t established an internal approach to writing new content (and isn’t willing to pay for it to be created) then nothing else matters. One of the greatest challenges of managing a website …