Finding the information I needed Figuring out why they built their site the way the did With a little investigative work, I discovered the site was an off-the-shelf WordPress theme. Pretty easy to build and inexpensive. Perfect for a small business owner, right? Well, if their only goal is to have a website, then you …
Inevitably, as you begin to publish more content, your writing style will become smoother with practice. But what about those early blog posts? They may still be published on your site, but long forgotten by search engines by not being long enough flip the parameter of a quality post, or simply by changes to the …
Generally speaking, any tactic that aims to grow this traffic by improving your website’s value or authority is considered search engine optimization (SEO). SEO can be performed a number of ways, but two of the most popular tactics for improving a site’s SEO include content marketing and link building. Content creation has recently become a …
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You’ve probably heard the terms RSS or RSS Feed or maybe you’ve seen the icon in use throughout the web. What is it? RSS stands for Rich Site Summary, although there is another common moniker Really Simple Syndication. In a nutshell RSS is structured data format based on XML. It displays information such as: A website’s …
Google recently announced the Google Daydream, in many ways its spiritual successor to Google Cardboard. If you’re not familiar with either of these things, let me catch you up. Google Daydream is a pillowy, high-tech headset you strap to your face that pairs with your smartphone to create a lo-fi virtual reality experience. It’s not …
Major platforms like Facebook and Twitter have recognized this and even made an active push to show video over other types of content to drive engagements and keep users onsite longer. Doesn’t this sound like the type of content you want to be sharing? Identifying a goal for your video content is step one. If …
We can try and explain the benefits that fresh content provides through the lense of SEO or brand awareness, but if a client hasn’t established an internal approach to writing new content (and isn’t willing to pay for it to be created) then nothing else matters. One of the greatest challenges of managing a website …
We search for that magic mix that will intrigue customers to purchase and, better yet, create repeat customers. In the last several months I’ve been researching story, more specifically immersive storytelling, and it’s potential use in business to create those loyal repeat customers. Story and immersive storytelling are most often associated in an entertainment context, …
company blogs off the ground. Sometimes it is too difficult to find the resources and creativity, other times there might be scheduling conflicts that prevent staff members from finding the hours. In an attempt to provide organization for our content creation and sharing at Corporate Three Design, we’ve started managing an ongoing content calendar. What …
In the end, we are responsible for ensuring our clients are educated about the value of the tools that we get paid to build for them. However, it can be difficult to communicate a one-size-fits-all strategy for blogging over a short meeting, especially because one doesn’t really exist. We’ve found that when clients understand the …