A Guide to Video Metrics on Social Media

Major platforms like Facebook and Twitter have recognized this and even made an active push to show video over other types of content to drive engagements and keep users onsite longer. Doesn’t this sound like the type of content you want to be sharing? Identifying a goal for your video content is step one. If …

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Content Creation: From Start to Finish

Educating our clients about the value of ongoing content creation for their websites is an everyday challenge. We can try and explain the benefits that fresh content provides through the lense of SEO or brand awareness, but if a client hasn’t established an internal approach to writing new content (and isn’t willing to pay for …

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Immersive Storytelling and Marketing

We search for that magic mix that will intrigue customers to purchase and, better yet, create repeat customers. In the last several months I’ve been researching story, more specifically immersive storytelling, and it’s potential use in business to create those loyal repeat customers. Story and immersive storytelling are most often associated in an entertainment context, …

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How To Manage A Content Calendar

Believe it or not, we encounter a lot of businesses that are hesitant about getting their company blogs off the ground. Sometimes it is too difficult to find the resources and creativity, other times there might be scheduling conflicts that prevent staff members from finding the hours. In an attempt to provide organization for our …

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Does Your Business Need A Blog?

In the end, we are responsible for ensuring our clients are educated about the value of the tools that we get paid to build for them. However, it can be difficult to communicate a one-size-fits-all strategy for blogging over a short meeting, especially because one doesn’t really exist. We’ve found that when clients understand the …

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Identifying Value in Evergreen Content

Evergreen content refers to content that is always usable and always relevant for your general target audience, especially new followers. These are your key blog posts that provide a unique take on a commonly searched topic. When done right, evergreen content should become your most educational, successful, and clickable content across social channels and organic …

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Copywriting 101: Why So Serial?

One of the most historically controversial topics related to style and punctuation involves the use, and arguable overuse, of commas in a series. This practice of including a comma before the final item in a series, often called the serial comma, is also known more notoriously as the Oxford comma. According to the Associated Press Stylebook, …

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Copywriting 101: Lost in Space

The Art of Kerning, “attention to good typography has made a solid comeback, and younger designers seem to have a new appreciation for it.” I would certainly agree with this statement. There are few excuses for designers today to fail to develop such an appreciation due to the relative lack of technological boundaries. Additionally, the …

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