Bosselman Enterprises is a multi-state travel, convenience store, mechanical and hospitality company with over 1,400 employees. The company approached Corporate Three Design about creating a menu to help brand their new restaurant concept in Grand Island, NE named Max’s Thunder Road Grill. About Max’s Thunder Road Grill The 400 seat restaurant is an automotive/motorcycle enthusiast’s dream …
This is part 3 of Tim’s series on branding. To read the other parts, click here. What came first? Brand or Company Culture? When I first wrote that question, I honestly had to step back a moment, scratch my head, and question my sobriety. Then I realized, Brand and Culture are symbiotic parts of a …
In the digital age where company websites and social media profiles make the first “general impression”, the personal act of handing a potential client a business card is often overlooked. A well-designed business card makes the first “personal impression”. The same way a firm handshake and eye contact get a relationship started on the right …
This is part 2 of Tim’s series on branding. To read the other parts, click here. Brands are NOT your logo A friend asked me to create a logo for her. She had this very specific idea in mind and began to share her vision. I swear I drifted off for a moment after listening …
It’s not just the look of websites that has changed, but also the tools we use to build/access them and the expectations users bring to the table when navigating them. Keeping up with technology and user expectations can be a full time job, but the benefits of providing your customers with a site that does …
Anyone with 5 minutes and a copy of MS Word can “make” a logo, but then there are the truly good logos; the logos that someone actually took the time and effort to think through meaningfully and design. Those are the logos that stick with people and define a memorable brand. And that’s what we’re …
This is part 1 of Tim’s series on branding. To read the other parts, click here. The concept of Brand can feel as elusive as a penguin in a clown suit, but it’s a necessity for any company. Let me repeat that — it’s a necessity folks! I’m sure some of you are already slowly moving …
We search for that magic mix that will intrigue customers to purchase and, better yet, create repeat customers. In the last several months I’ve been researching story, more specifically immersive storytelling, and it’s potential use in business to create those loyal repeat customers. Story and immersive storytelling are most often associated in an entertainment context, …
It has been said among many design firms that developing your own brand will be the hardest identity you will ever have to work with, and our experience was certainly no different. Around the Spring of 2013, there were rumblings throughout the office that our current identity had gotten stale, and even lost in the current …
And while on the surface, the logo may look rather simple, especially in it’s typography, a closer look can actually reveal that more detail and thought was put into it than you originally thought. Take for example this logo for the new 4,400 seat arena and event center in Ralston, Nebraska. Upon initial inspection, the logo, especially …