Think about what a well-written, well-designed, well-optimized website is capable of: All this and more, as the TV ads used to say. Websites as Marketing Department Your website can do so much for your company’s overall image and brand. And we’re not just talking about a sexy-looking, well-laid-out website with plenty of Flash animation and …
Once an organization establishes their Marketing Foundation, we look at Marketing Promotion. At Corporate Three Design we approach marketing a business in three categories: Foundation Promotion Generation Promotion is a broad category. The Messaging and Visual Identities from the Foundation process help build the Promotion strategy, and it leads back to the Website. With the …
At Corporate Three Design, we approach marketing businesses in 3 categories: Foundation Promotion Generation We’d like it to work in a linear path, but that’s rarely the case. If an organization has their overall business foundation in place, and they create a new product or division, they need to address the marketing foundation before promoting …
There are many reasons you may want to do a brand refresh. For instance, your business could be dealing with: Changes in how business is done (the arrival of the internet in every facet of daily life) Poor consumer perception Changes in your mission and values Core business offering has changed Perhaps, you started a …
Businesses are overwhelmed with too many marketing tactics. They lack a plan to follow. We provide digital marketing guidance and expertise, so businesses can have a clear marketing roadmap to find their way forward. Our marketing roadmap builds on 3 areas: Foundation Promotion Generation 1. Foundation There are three parts creating the foundation part of …
In one of our staff meetings, we started talking about our favorite brands, and we were reminded of why we started working in this business in the first place. So in no particular order, here is our staff’s favorite brands and why they inspire us.
You’re ready to tackle content marketing, but you need a strategy to keep you on track. Enter the “Content Calendar!”
If you know you need to write content for your business but don’t know how, this is the guide for you.
Having a site stitched together can affect your business. We’ll tell you how to know if you are making a Frankensite!
You’re ready to make email your favorite tool in your marketing tool box. How do you actually build your email list?