Color Plays an Important Role in Everyday Life Color can affect your mood, what you think of a new brand, and even influence your buying choices. Getting the color right in your designs is crucial if you want to convey the right message. As a designer, it is essential to know when to use RGB …
Did you know that Google is constantly reinventing search results to be more useful for users? The ultimate goal of Google Search is to decrease the time it takes you to find the information that you are looking for by gaining a deeper understanding of the intent of your query. In other words, Google wants …
Shortly following its release, Dxomark called the Pixel 2 camera the “top-performing mobile device camera we’ve tested.” This blog post is an attempt to casually investigate this claim. While not as popular as Apple’s flagship phone, the Android-powered Google Pixel 2 poses an attractive alternative for anyone that is due for an upgrade. Here’s what …
Imagine that you’ve been stuck on the same idea for hours, maybe even days and are going nowhere. The stress of a deadline, anxiety and possibly depression set in. You search online for new ideas, but nothing sparks. Perhaps removing yourself from the situation may be the most beneficial step you can take to solving …
Generally speaking, any tactic that aims to grow this traffic by improving your website’s value or authority is considered search engine optimization (SEO). SEO can be performed a number of ways, but two of the most popular tactics for improving a site’s SEO include content marketing and link building. Content creation has recently become a …
Read moreMaking Sense of Your Organic Website Traffic for Free
You know those ones using J.D. Power Awards to sell their cars? I’m baffled each time I see one of these ads. In my opinion, there are a lot of things that are “off” about these commercials. My initial reaction was to wonder who thought it was a good idea to use these awards and “real …
We can assist you with all of the details for your next trade show, including selecting the right hardware along with handling all the production to ensure the final product looks great. Our most recent display project was for American Concrete Product’s railroad division in Dallas, Texas. This included a full-size 8’x8’ display for large shows and tabletop …
Knowing your audience, communicating clearly, and making the process easy will convince customers – or in this case me – to buy. The copy on Atlas Supply Co’s Instagram profile was almost all I needed to convince me to purchase this bag: “We support the freedom to work anywhere by providing the convenience of a …
Read moreHow the Right Copy Convinced Me to Buy a $300 Backpack
2017 Field Paper Show. Paper shows are a great opportunity for our creative team to see what’s out there so that we can choose the best (and most cost effective) paper or printing for our clients. We usually end up leaving the paper show with ideas that are larger than our client budgets, but sometimes …
If you watch the news lately, you may have heard about the latest discovery related to the WPA2 protocol used in common Wi-Fi signals. According to Researcher Mathy Vanhoef, the flaw (cleverly referred to as KRACK Hack) allows attackers within range of a vulnerable device or access point to intercept passwords, e-mails, and other data presumed …